"Operator, Equip Thyself": AT&T Offers a Mobile Marketing Model for CSPs
This report, global in scope, discusses the key elements of MCM and strategies associated with it; the Mobile Marketing Ecosystem; Stratecast’s assessment of strategic moves that AT&T continues to make in the space; and the implications on how AT&T (and potentially any CSP) is positioned in the ecosystem—more broadly across MCM and relative to competitors.
$4,950.00
Date Published
9/21/2011
SKU (Publisher Product ID)
9A37-00-01-00-00
Subtitle
Market
Information & Communication Tech.
Region
Country
United States
Sector
Subsector
