Bricks and Clicks

 
The aim of this study is to understand the impact of global Mega Trends on the retail industry and investigate the implications of the “Brick and Clicks” Mega Trend model on the future of retailing. This hybrid business model is expected to become the retailing norm of the future. Mega Trends such as connectivity and convergence will serve as conduits for retailers to merge digital, virtual, and physical aspects into one fusion model. New retailing modes including interactive stores, click-and-collect, and social commerce are imminent as retailers extend more customer touch points. This study explores the evolution of retail into a bricks and clicks model highlighting innovative trends and business models within this space.
 
 
$3,500.00
 
Date Published
4/3/2013
 
SKU (Publisher Product ID)
M904-01-00-00-00
 
Subtitle
Macro to Micro Implications of Connectivity and Convergence in the Retail Industry
 
Market
Automotive & Transportation
Business & Financial Services
Information & Communication Tech.
 
Region
World
 
 
Sector
Credit Card
Kiosks & Retail Systems
Mobile & Wireless Communications
Transportation, Logistics and Supply Chain
 
Subsector
Cellular/PCS Services
Digital Signage
Logistics
Messaging and Paging Services
Next-Gen Network Deployments
Retail Application Software
 
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